Kossar’s Bialys: A Bagel Rival in the Lower East Side

Kossar’s Bagels & Bialys, a staple on the Lower East Side since 1936, has been pushing bialys as a worthy competitor to the iconic bagel in 2024. With its unique flavor and texture, Kossar’s is on a mission to revive interest in this lesser-known cousin.

They’ve introduced bialy-focused workshops and pairings, aiming to educate and entice a new generation of bialy enthusiasts. The strategy seems to be working, with bialys gaining ground in local breakfast choices.

This initiative reflects NYC’s love for diversity in food, celebrating every aspect of its culinary heritage.

Kossar’s is not just selling bialys; they’re preserving a piece of Jewish-American history in NYC.